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Official Site of Dr. Aluri

Bridging the gap between academia and industry through innovation and technology 

 
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ABOUT

Dr. AJ ALURI

Dr. Aluri is an internationally recognized scholar, speaker and thought leader in the fields of hospitality innovation and technology. Dr. Aluri serves in the editorial and advisory boards of top and cutting-edge hospitality and tourism journals and organizations. He has been invited to speak at several international and national shows and conferences. Dr. Aluri is a recipient of numerous awards from the international, national, and state-level organizations from the academia and industry. He established the state-of-the-art space, Hospitality Innovation and Technology (HIT) Lab at the John Chambers College of Business and Economics, West Virginia University (WVU). Dr. Aluri’s academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems, and how these areas impact international hospitality organizations, society, and education. His current focus is consumer behavior research regarding the use of emerging technologies such as artificial intelligence, augmented reality, data mining, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets. Dr. Aluri is the Founding Director of the HIT Lab, a platform to bridge the gaps between academic and industry research. He incorporates real-life projects based on issues faced by hospitality businesses today, so that students can get hands-on problem-solving experience. This is part of Dr. Aluri’s teaching philosophy that students are best prepared for life after the classroom by getting real-life learning experiences with actual businesses along the way. Dr. Aluri played a vital role in developing the Hospitality program at WVU. Dr. Aluri is an Associate Professor in the Hospitality program at the WVU John Chambers College of Business and Economics.

 
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AWARDS AND HONORS

 

May 2021 - June 2023

WVU IDEA FACULTY FELLOW

Dr. Aluri was selected by the Office of the Provost as the recipient of the 2021-23 Innovation, Design, and Entrepreneurship Applied (IDEA) Faculty Fellowship, a multi-disciplinary initiative to bolster WVU's culture of entrepreneurship and innovation.

New Orleans, LA - July 2019

ICHRIE RECOGNITION

Recognition from the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) at the 2019 ICHRIE Annual Conference. Dr. Aluri was recognized by the Executive Board at the 2019 ICHRIE Annual Conference for serving in the board as the Director of Networking between 2016-2019.

Morgantown, WV - April 2019

WV FORWARD AWARD

Best in Moving WV Forward Award, WV Forward. A special award for the Moving WV Forward project was also granted to recognize an innovation designed to help move WV forward at the 2019 WVU Demo Day. Dr. Aluri and the HIT Lab student team presenting the Interactive Kiosk won this award.

Morgantown, WV - April 2019

WVU DEMO DAY EXPO AWARD

HIT Lab team members Sam Abbott, Sophia Hogan, and Wren Parker, along with advisor and Associate Professor, Dr. Aluri, won the Demo Day Expo Award for the Interactive Kiosk project at the 2019 WVU Demo Day.

Dubai, UAE - March 2019

AWARD OF APPRECIATION

Dr. Aluri received the award of appreciation from the leadership of the Amity University, Dubai for speaking at the Professional Development Workshop organized by the Department of Management and Hospitality and Tourism.

Ho Chi Min, Vietnam - October 2018

CERTIFICATE OF APPRECIATION

Dr. Aluri received Certificate of Appreciation from the Global Conference on Business, Hospitality, and Tourism Research (GLOSEARCH) conference committee. Dr. Aluri was invited as a speaker, participated in the panel session and led the lodging section of the 2030 Hospitality & Tourism Think Tank.

Richmond, VA - October 2018

ETA SIGMA DELTA INDUCTION

Inducted into Eta Sigma Delta as the Honorary Lifetime Member, International Honor Society of Hospitality Management. Dr. Aluri joined this elite academic community, honorary members are those who are recognized as top leaders in their field of study, contributors to the body of scholarly writing, service to community at large, thought to be global citizens.

Research Triangle Park, NC - October 2018

SIGMA XI INDUCTION

Inducted into Sigma Xi, The Scientific Research Honor Society. Dr. Aluri has joined a cadre of distinguished and committed researchers around the world of scientists and engineers from a wide range of disciplines, including over 200 Nobel Laureates.

Palm Springs, CA - July 2018

JHTR OUTSTANDING PAPER AWARD

Awarded “2018 Outstanding JHTR Best Paper,” Journal of Hospitality and Tourism Research. Award received for the article, “Using machine learning to co-create value through dynamic customer engagement in a brand loyalty program.”

Palm Springs, CA - July 2018

JHTE REVIEWER OF THE YEAR

Recipient of “2018 Outstanding JHTE Reviewer of the Year,” Journal of Hospitality and Tourism Education, ICHRIE. Served as an ad hoc reviewer since 2016. JHTE is a refereed, interdisciplinary journal of International Council on Hotel, Restaurant and Institutional Education (ICHRIE).

Charleston, WV - March 2018

FRIEND OF PROSTART AWARD

Awarded “Friend of ProStart,” West Virginia Hospitality Education and Training (WV HEAT), West Virginia Department of Education. In recognition to commitment and support to the ProStart students of West Virginia at the Hospitality Cup 2018, Charleston WV.

White Sulpher Springs, WV - January, 2018

WVHTA EXCELLENCE AWARD

Excellence in Hospitality and Tourism Education Award, West Virginia Hospitality and Tourism Association (WVHTA), State of West Virginia. Award presented to Dr. Aluri for the excellence in hospitality and tourism education at the 2018 Hospitality University conference.

Morgantown, WV - January 2018

WVU 150 ANNIVERSARY RECOGNITION

Recipient of WVU 150th Anniversary Commemorative Gold Coin, John Chambers College of Business and Economics, West Virginia University. Given to people who exemplify the WVU values of service, curiosity, respect, accountability, and appreciation; given to only 150 individuals in the university.

Uniondale, NY - September 2017

LISTED IN “WHO’S WHO IN AMERICA”

Listed in Marquis “Who’s Who in America®”, September 2017. Since 1899, Marquis Who’s Who in America has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor.

St. Louis, MI - July 2016

JHTE OUTSTANDING PAPER AWARD

2016 Outstanding Paper of the Year Award, Journal of Hospitality and Tourism Education, ICHRIE. For the following article: “Social Influence and Technology Acceptance: The Use of Personal Social Media as a Career Enhancement Tool among College Students.”

Boston, MA - March 2016

RESEARCH CONTRIBUTION AWARD

Research Contribution Award, North East North American Federation, ICHRIE. Award presented by the NENA Board & Conference organizers for all the contributions to a research component at the 2016 NENA Regional Conference.

Wheeling, WV - March 2012

WV HEAT RECOGNITION

Recognition from the WV HEAT, West Virginia Department of Education. Contributions and support for the WV ProStart Program, WV Hospitality and Tourism Education (WV HEAT), at the Hospitality Cup 2012.

Oklahoma City, OK - May 2011

CITATION OF CONGRATULATIONS

Received "Citation of Congratulations" from the Great State of Oklahoma. Certificate awarded for contributions to the Oklahoma State University from the Legislature of the Great State of Oklahoma.

Stillwater, OK - April 2011

OSU PHOENIX AWARD

Awarded 29th 2011 Phoenix Award, Outstanding Doctoral Student. Award given by the Graduate College and GPSGA, Oklahoma State University (OSU). The highest honor a student can get at OSU. 

Stillwater, OK - March 2010

OUTSTANDING PRESENTATION AWARD

Dr. Aluri received the "Outstanding Presentation Award," from the Graduate College and GPSGA, Oklahoma State University during the OSU Research Symposium.

Stillwater, OK 2009 - 2010

OSU EXCELLENCE AWARD

Dr. Aluri received the "Excellence Award" for the academic years 2009-2010, Pat Moreo Distinguished Graduate Fellowship from the School of Hospitality and Tourism Management for excellence in academics and research.

Stillwater, OK - April 2009

BEST PAPER AWARD

Dr. Aluri received the Best Paper Award from the 2009 International Academy for Global Business and Trade Conference.

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ACADEMIC ACHIEVEMENTS

 

July 2012

DOCTOR OF PHILOSOPHY - HOSPITALITY ADMINISTRATION

School of Hospitality and Tourism Management, William S. Spears School of Business, Oklahoma State University, Stillwater, OK USA

May 2010

SAS CERTIFICATE AND GRADUATE CERTIFICATE - BUSINESS DATA MINING

SAS Institute Inc. and William S. Spears School of Business, Oklahoma State University, Stillwater, OK USA

December 2007

MASTER OF SCIENCE - GLOBAL STUDIES

School of Global Studies and Partnerships with a focus area in Global Business and Leadership, Oklahoma State University, Stillwater, OK USA

April 2004

BACHELOR OF TECHNOLOGY - COMPUTER SCIENCE AND INFORMATION TECHNOLOGY

Jawaharlal Nehru Technological University, Hyderabad, Telangana, India

October 2018

HONORARY MEMBER OF ETA SIGMA DELTA - INTERNATIONAL HOSPITALITY HONOR SOCIETY

Inducted into Eta Sigma Delta as the Honorary Lifetime Member, International Honor Society of Hospitality Management. Dr. Aluri joined this elite academic community, honorary members are those who are recognized as top leaders in their field of study, contributors to the body of scholarly writing, service to community at large, thought to be global citizens.

October 2018

INDUCTED IN THE SIGMA XI - INTERNATIONAL SCIENTIFIC SOCIETY

Inducted into Sigma Xi, The Scientific Research Honor Society. Dr. Aluri has joined a cadre of distinguished and committed researchers around the world of scientists and engineers from a wide range of disciplines, including over 200 Nobel Laureates. Sigma Xi, one of the oldest and largest scientific organizations in the world, which has a distinguished history of service to science and society.

MEDIA COVERAGE

Dr. Aluri's scholarly work and academic accomplishments were cited and reported in several news and media outlets. Review few of the highlights below:

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DR. ALURI AND HIT LAB TEAM WINS "MOVING WV FORWARD" AWARD

May, 2019

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DR. ALURI AND STUDENTS SHARE INSIGHTS TO WV TOURISM OFFICE

December, 2018

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DR. ALURI'S NOVEL MACHINE LEARNING RESEARCH TRENDING IN SAGE

February, 2018

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UNIVERSITY HONORS DR. ALURI DURING 150 YEAR ANNIVERSARY

January, 2018

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DR. ALURI'S TEAM WINS THE STR INTERNATIONAL COMPETITION

November, 2017

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DR. ALURI PRESENTS AI’S POTENTIAL TO THE INDUSTRY

October, 2017

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DR. ALURI CITED IN TECH TRENDS THAT WILL SHAPE HOSPITALITY

July, 2014

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AJALURI WINS THE PHOENIX AWARD, A HIGHEST STUDENT HONOR AT OSU

April 25, 2011

Interested in Dr. Aluri's research, speaking engagements, and consulting? Get in touch, visit Contact page. Follow his blog and social media.